E-commerce is one of the fastest-changing areas in Turkey in recent years, both in terms of market and regulation. In 2022, Law No. 7416 comprehensively rewrote Law No. 6563 on the Regulation of Electronic Commerce; a new regime comprising licensing for marketplace operators and large-scale intermediary service providers, prohibitions on unfair commercial practices, advertising revenue limits, and contractual obligations was introduced. Our office provides advisory services to marketplaces, brand e-commerce websites, Turkish operations of foreign platforms, and distance selling companies in this multi-layered field.

Our service scope includes: determining the client's status according to the new definitions under the Electronic Commerce Law post-Law No. 7416 (electronic commerce service provider / intermediary service provider / marketplace operator), evaluating e-commerce license applications based on revenue and transaction thresholds, managing registration and notification obligations under the Electronic Commerce Information System (ETBİS), preparing marketplace terms of use and intermediation agreements, and structuring distance contract infrastructure (pre-contractual information, right of withdrawal, wet-signature-free processes, returns and refunds) in compliance with applicable legislation. In consumer disputes, we prepare defenses in Arbitration Board and Consumer Court proceedings, and in inspections by the Advertising Board and Ministry of Commerce.

On matters specific to platform operations — seller onboarding and KYC processes, product content and listing rules, product safety and recall procedures, defense against unfair commercial practice allegations, influencer and comparative campaign management — our office works alongside operational teams. In cross-border e-commerce, we address together the evaluation of intermediary liability for sellers not established in Turkey, tax registration requirements, the intersection with Customs Law, and the frameworks for transfer of personal data abroad.

The correct solution in e-commerce law typically derives not from the statutory text itself, but from how that text is adapted to platform workflows. Our deliverables include a client-specific obligation roadmap, current terms of use and intermediation agreement sets, a dispute management guide, and a ready defense file for inspections by the Ministry of Commerce and Advertising Board.