Electronic Commerce Law
Management of regulatory obligations for marketplace operators, intermediary service providers, and distance sales actors — one of our office's daily practice areas.
Electronic commerce law is an intense and rapidly evolving field where consumer protection, competition law, data protection, and advertising regulations apply simultaneously. The comprehensive rewrite of Law No. 6563 on the Regulation of Electronic Commerce through Law No. 7416 in 2022 created a new regulatory regime, particularly for marketplace operators and large-scale intermediary service providers. Our firm provides advisory services in this field to a broad client base ranging from e-commerce platforms and brands to distance sales companies and intermediaries in the payment ecosystem.
We assist our clients with evaluating e-commerce licensing thresholds and conducting license application processes where necessary, drafting intermediation agreements and marketplace terms of use, managing ETBİS registration and notification obligations, and structuring distance contract infrastructure, pre-contractual information processes, and withdrawal rights procedures in compliance with applicable law. We prepare defense strategies in consumer disputes before Arbitration Panels and Consumer Courts, during Turkish Advertising Board inspections, and in Ministry of Commerce examinations. For cross-border e-commerce operations involving non-resident sellers in Turkey, we develop solutions concerning intermediary liability, tax registration, and data transfer frameworks.
Our practice is shaped by multi-vendor marketplaces, brand e-commerce websites, Turkish operations of foreign platforms, influencer and content ecosystems, and thematic marketplaces (fashion, electronics, second-hand, services). We frequently work simultaneously with data protection, competition law, and advertising regulations; our focus centers on matters touching daily operations such as seller onboarding processes, dispute management panels, and logistics and returns operations.
In electronic commerce law, the correct solution typically derives not from the statutory text alone, but from how that text applies to daily operations. Our firm, alongside our clients, examines contract and policy levels; we also jointly review the operational layer—seller panels, product content, campaign rules, and consumer communication templates. Trends in Ministry of Commerce and Advertising Board practice, new Board decisions, and regulatory amendments are conveyed to our clients through regular information updates.